Predatory Thinking: A Masterclass in Out-thinking the Competition

Predatory Thinking: A Masterclass in Out-thinking the Competition 'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film,...
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Giới thiệu Predatory Thinking: A Masterclass in Out-thinking the Competition

Predatory Thinking: A Masterclass in Out-thinking the Competition

'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday Times

Life is a zero-sum game.

Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.

Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.

Giá sản phẩm trên Tiki đã bao gồm thuế theo luật hiện hành. Tuy nhiên tuỳ vào từng loại sản phẩm hoặc phương thức, địa chỉ giao hàng mà có thể phát sinh thêm chi phí khác như phí vận chuyển, phụ phí hàng cồng kềnh, ...

Thông tin chi tiết

Công ty phát hànhMacmillan Publishers
Nhà xuất bảnPan MacMillan
ISBN-139781447285342
SKU3868058371766
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